[Tested] 8 Top Video Format Converters in 2025 [Windows/Mac, Online and Mobile Apps]

Video Format Converter Statistics

Growing video streaming, e-learning, and digital communication are driving increasing demand. By 2025, the global video converter market is expected to exceed USD 1.4 billion, growing steadily at a CAGR of 9.2%. AI-powered converters that deliver fast, high-quality 4K and 8K video processing are transforming workflows across the entertainment, corporate, and educational sectors worldwide.

Key Statistics and Highlights

• Expected CAGR of 9.2% from 2023 to 2032 (US$2.8 billion)
• AI enhances speed, precision, and conversion efficiency significantly
• Growing need for 4K/8K content conversion solutions globally
• Online learning and remote work are driving higher video usage
• Asia Pacific is expected to record the fastest market growth rate

How We Tested and Evaluated the Top Video Format Converters

To ensure trustworthy recommendations, we performed hands-on testing on every converter. Our review measured how well each converter keeps quality, works fast, and is easy to use. Testing was conducted with uniform files and setups to maintain fairness. This systematic, expert-led process reflects genuine user experiences while maintaining transparency, helping readers choose a converter that truly matches their needs and workflow. 

Testing Parameters and Methodology

1. Test Environment

2. Testing Approach

Every video converter—across desktop, online, and mobile platforms—was run using the recommended mode. When necessary, manual adjustments were applied to match the target output. Hardware acceleration was enabled when available to assess optimized performance. For fairness, every tool processed the same file type, format, and duration under similar conditions.

3. Evaluation Metrics

• Conversion Speed: We recorded how long each tool took to convert videos while keeping the resolution and frame rate unchanged.
• Output Quality: Video and audio were analyzed by reviewing the converted versions against the original files.
• Supported Formats and Customization: We tested format compatibility, codec options, and the ability to adjust bitrate, resolution, and frame rate.
• Security and Privacy: We evaluated online converters for safe usage by reviewing their data policies, encryption methods, and automatic file deletion processes.
• Value for Money: We wrapped up by evaluating desktop, web-based, and mobile converters for those looking for free, easy-to-use solutions.

Why This Testing Matters

By adhering to consistent testing standards, our evaluation ensures that results are both reliable and replicable. We found that, whether you’re a professional editor, casual creator, or social media marketer, these results show how each converter performs in real-world scenarios, helping you make an informed choice.

Comparison Table of All The Video Format Converters

The video format converter market offers a wide range of tools, each designed to meet different user needs—from professional editing to simple file conversion. We’ll evaluate all leading video file format converters on speed, quality, customization, editing, and other key features to find the most efficient and user-friendly option. Take a look below.

UniFab Video Converter dominates with exceptional lossless output, lightning-fast GPU performance, and a straightforward, user-friendly interface. However, to get a comprehensive view of each video file format converter, continue reading for deeper insights.

Best 5 Video Format Converter Software For Windows/Mac

1. UniFab Video Converter - Ideal for Superior AI-Enhanced Video Processing

User Ratings: 4.⅖

Supported Platforms: Windows 11/10 and macOS 13.0+

UniFab Video Converter stands out as a top-tier, professional solution for every video format conversion task. It allows one-click conversion of videos into over 1,000 different formats. UniFab offers a complete solution for all video needs, letting you convert, compress, and edit files from any device quickly and efficiently. This video format converter maintains high quality and provides an intuitive, user-friendly interface for seamless operations. By providing lossless, high-quality conversions, it delivers consistent compatibility on all devices, ensuring your videos look perfect wherever you use them. UniFab Video Converter preserves sharpness in every frame.

Evaluation of the Tool’s Performance

UniFab Video Converter stood the test and stands true to its ‘one-click’ conversion claims. With this video format converter, everything seemed so simple, from video import to processing to conversion. Considering the flash conversion speed, we were doubtful of the quality. But UniFab performed exceptionally well by delivering high-quality, lossless results. Plus, the customization settings helped us get the desired resolution, codecs, audio channels, and more parameters. 

Our Hands-on Experience

We had a great time using UniFab Video Converter, pretty much. We found this multi format video converter quick to download and install, working seamlessly on Windows 10 (64-bit). Thanks to support for over 1000 formats, UniFab offered lossless conversions and smooth playback on tablets and phones alike. Undeniably, it serves as a convenient tool for users looking for fast, lossless video conversion with customizable options.

Benefits (Pros)

• User-friendly and intuitive interface
• Allows customization to adjust file sizes for social media or storage needs
• Convert to any format while preserving HD audio, such as DTS and TrueHD
• Utilizes NVIDIA, Intel, and AMD to deliver up to 50x faster speeds
• Supports batch conversion to save time and maximize efficiency
• Tweak video parameters such as codec, frame rate, resolution, and encoding method.

2. HandBrake - Ideal for Free Video Processing and Format Switching

User Ratings: 3.5/5

Supported Platforms: Open-source (compatible with Windows, Mac, and Linux)

Up next, we have HandBrake, an open-source video format converter free tool. Created by volunteers, this tool efficiently converts videos from any format into universally compatible codecs. Whether you need to process multimedia files or any unprotected or decrypted DVD and Blu-ray sources, HandBrake can be a fruitful choice. Its cross-platform compatibility makes it a reliable option for users who want to convert their files into MP4, MKV, or WebM. 

Evaluation of the Tool’s Performance

HandBrake delivered a satisfactory performance. The file upload and conversion took standard time, which appeared slow compared to UniFab. However, the interface offered several navigation options. The tool made it effortless to edit videos, change dimensions, and select output formats. Overall, this online video format converter performed well, but the conversion speed could be a bit faster. 

Our Hands-on Experience

Our experience with HandBrake was time-consuming. We were overwhelmed by the many features and customization options, which actually took up a lot of time. Plus, there were separate menus for each distinct function that could please a professional user, but could be problematic for beginners. In addition, the Constant Quality slider was pretty confusing to use. Besides that, this free video format converter offers many video filters for customization. Undoubtedly, as a free tool, HandBrake offers versatility, but most of the options are not meant for an average user.  

Benefits (Pros)

• Free tool with cross-platform compatibility
• Web optimization allows immediate playback on websites without having to download the entire file first
• Allows viewing the export queue for multiple conversions
• Retains metadata from the source video to the converted video
• Built-in presets to adjust the settings manually
• Supports many video filters: Deinterlacing, Decomb, Denoise, Detelecine, Deblock, Grayscale, Colourspace, Cropping, and scaling
• Offers live static and video preview 

Drawbacks (Cons)

• Supports only three file formats (MP4, WebM, and MKV)
• The user interface can be tricky for first-time users or beginners
• Some of the options are pretty outdated, such as the iPod support option
• Cluttered with unnecessary adjustment parameters/features
• Requires technical knowledge to make the best use of this software
• Time-consuming settings for desired (tailored) results 

3. FFmpeg - Best for Advanced, Command-line Video Processing

User Ratings: 4.8/5

Supported Platforms: Windows and macOS

FFmpeg is a convenient, free video format converter Mac and Windows computers. As a multi-functional tool, it offers a complete, cross-platform solution for recording, converting, and streaming video and audio files. It is a powerful command-line multimedia framework with extensive capabilities to handle media formats. 

Evaluation of the Tool’s Performance

Considering FFmpeg’s performance, it was excellent! Within a few seconds, the conversion takes place. However, the entire process to reach the conversion stage is complex. With FFmpeg, we could not only change the format but also adjust the file size and quality. This video format converter software allowed us to customize the output to achieve the preferred parameters. 

Our Hands-on Experience

Our experience with FFmpeg was overall draining. While it did generate effective results in terms of conversion, using commands, the overall process was complex. Its CLI poses a steep learning curve for average users, scaring most beginners. As a beginner or amateur, this video file format converter may not be the most appropriate solution for you. It is intended for professionals with a decent understanding of command-line operations. Otherwise, you may frequently need to consult documentation and community resources for advanced tasks. 

Benefits (Pros)

• Allows changing file types, sizes (compressed), quality, pixels, and resolution
• Displays the conversion time and size during the processing
• Saves the output file automatically in the same location as the input file
• Retains the parameters of the input file, such as codecs, subtitles, and audio, in the output file 

Drawbacks (Cons)

• A complicated download and installation process of the software
• Steep learning curve poses a challenge for users unfamiliar with command-line interfaces
• Requires typing a parameter (ffmpeg) before every ffmpeg command
• Works on commands that can be confusing and complex for beginners and first-time users
• Compromises (reduces) the video resolution while compressing the file size
• Requires technical knowledge of using the CMD command or Windows PowerShell
• Need to remember and type the set of accurate commands for seamless conversion

Online Video Format Converter

4.VEED.IO – Best for Online Editing and Social Media Videos

User Ratings: 4.0/5

Supported Platforms: Online/web-based (browser) tool

Veed.io is a free online video format converter that lets you convert your videos to multiple file formats or animated GIFs without a formal download or installation. The web-based tool is incredibly simple and easy to use. Supporting 100+ file formats, Veed.io allows one-click video conversion for seamless cross-platform use. Besides that, its editing features are worth appreciation. It lets you create stunning and professional-looking videos by offering customization options for different social media platforms. 

Evaluation of the Tool’s Performance

The performance of this free video format converter was fantastic. Within no time, we could import our video file and convert it to a wide array of different file formats. It barely took a few seconds to process and convert our video. In addition, Veed.io allowed us to adjust advanced settings to change the resolution, aspect ratio, FPS, sample rate, and audio channels for our file. 

Our Hands-on Experience

Overall, we enjoyed working with Veed.io. With an intuitive and easily navigable interface, it was very easy to upload the videos. We loved the fact that it does not require credentials to create an account. Plus, it offers advanced conversion settings to fine-tune output parameters and achieve the desired results. The best part was that our converted video file had no watermark. Undoubtedly, this video file format converter is great for converting short video clips. However, when converting lengthy files, the process can be slow, leading to performance issues such as freezes and crashes. 

Benefits (Pros)

• Offers several video and audio file formats
• Provides a drag-and-drop functionality or directly imports from a link
• No sign-up or account creation is required for video processing
• Enables tweaking the output parameters of the converted video file
• Supports social media-specific aspect ratios for hassle-free direct uploads
• No watermark on the converted (output) file
• Compatible with popular web browsers, including Safari, Firefox, Google Chrome, and more

Drawbacks (Cons)

• Suffers from occasional lags, buffering, and occasional glitches when handling large or high-resolution files
• Extremely slow processing time for lengthy video files
• Unlike the claims on the product page, it offers only 12 video formats for conversion
• No video preview before download
• Dependence on the internet connection for seamless processing 

5. 123APPS - Best for Quick, Browser-Based Media Conversions

User Ratings: 1.8/5

Supported Platforms: Online/web-based (browser) tool 

123APPS is another web-based free video format converter that lets you convert video files with a click. It enables you to change the video format, resolution, or size right in your web browser. With support for over 300+ video formats, the app has no limit on the number of files it can convert. For security purposes, your files are automatically deleted from the servers a few hours after you are done working with them. So nobody has access to your files except you.

Evaluation of the Tool’s Performance

The performance metrics of 123APPS appeared competent and satisfactory. With its user-friendly layout, this video format converter free tool provided solid, all-around performance. The upload and processing speeds were high and matched our internet connection speed. We could even adjust the output parameters, such as codecs and resolution, to achieve the desired results. 

Our Hands-on Experience

We absolutely loved using 123APPS. With such a straightforward layout, this video format converter app seemed modest at first. However, after trying it, we discovered its simplicity and the high-quality results it delivers. With a compression slider, we can even adjust the size of the output file without compromising quality. We loved the fact that, despite being free, the converted file format had no watermark. Nevertheless, if you need to convert videos larger than 4 GB, this tool might not be ideal. Also, the internet connection speed is a key factor for speedy uploads and conversions. 

Benefits (Pros)

• Enables uploading files from Google Drive, Dropbox, URL, or directly  
• Supports over 300+ video file formats
• Supports H.264/AVC, H.265/HEVC, VP9, Theora, MPEG-2/MPEG-4, and Motion JPEG codecs
• Allows changing the resolution (up to 1080p full H)
• Does not limit the number of files for conversion
• Absolutely free video format converter app with no hidden charges
• No sign-up or login is needed for conversion
• Offers preset devices like DVD, TV, or mobile (Apple/Android) to select a resolution for playback on specific devices 

Drawbacks (Cons)

• Allows uploading files up to 4 GB in size only
• Upload and process speed is directly proportional to the speed of your internet connection
• Does not support batch conversion to save time

6. FreeConvert - Best for Easy, Multi-Format Online Conversions

User Ratings: 4.7/5

Supported Platforms: Online/web-based (browser) tool

FreeConvert is yet another reliable video format converter free to easily convert your videos to MKV, MP4, MOV, or 60+ other file formats. While converting at the highest quality, you can adjust the video bitrate, resolution, video/audio codec, and many different settings to achieve the best possible video quality. Compatible with all popular web browsers, FreeConvert works seamlessly with them. It guarantees file security and privacy by protecting them with 256-bit SSL encryption. 

Evaluation of the Tool’s Performance

The performance of FreConvert is satisfactory. The import time is quick; however, the processing and video conversion speed depend on your file size. For lengthy videos, the processing can be slow. Overall, it does the job, as its name suggests — free conversion. However, the advanced features of this free video format converter are hidden behind a paywall.

Our Hands-on Experience

FreeConvert offers a balanced and acceptable performance. With a simple and clean user interface, this online video format converter was fun to work with. We could upload our video file from Google Drive, OneDrive, Dropbox, our device (local storage), or a URL. With customization options, FreeConvert allowed us to have preferred results with tailored resolution, frame rate, and other parameters. Even during the download, we could save our videos to several different locations, from which we could choose our upload earlier. While everything went well, the free version has limitations and requires an upgrade to unlock the premium and adcnaced versions. 

Benefits (Pros)

• Supports over 60+ video formats
• Compatible with several video devices such as Android, iPad, iPhone, Kindle, mobile, PSP, and Xbox
• Offers several video codecs such as VP9, H.264, H.265, and AV1
• Supports changing the resolution or aspect ratio and frame rate
• Allows editing of the output parameters, such as trim and crop video parts
• Compatible with all web browsers
• No watermark on the downloaded video
• Converts files to videos, audio, images, etc.
• Allows uploading a video file from various sources
• Automatically deletes the file after 8 hours of conversion to protect privacy

Drawbacks (Cons)

• Allows uploading a maximum file size of 1 GB
• Requires signing up for FreeConvert to upload a file of a lengthy size
• Requires a Pro plan to unlock advanced features
• Dependent on a stable internet connection
• Does not have many customization options for advanced editing

Video Format Converter Apps

7. The Video Converter -  Ideal for Quick, Mobile-Based Video Processing

User Ratings: 4.⅘

Supported Platforms: Only available on the App Store for iPhone and iPad

The Video Converter is a popular video format converter for iPhone and iPad users. Being a fast and simple app, it converts videos to MP4, MOV, GIF, WebM, and MP3 formats seamlessly. Supporting a dozen input formats, The Video Converter app lets you convert, save, view, and share your converted videos in your favorite apps immediately. Using its in-app file browser, you can even browse your previously converted files. Once converted, the app lets you AirDrop your files right to your Mac or other device. 

Evaluation of the Tool’s Performance

The performance metrics of this video format converter app stood decently. The Video Converter app for iPhone performed reliably in most scenarios. The processing speed for brief clips was average, but the video quality stayed clear with negligible compression artifacts. We appreciated its simple interface and broad format support. However, converting larger 4K files occasionally resulted in lag and slower rendering, somewhat impacting the user experience.

Our Hands-on Experience

Using this video file format converter gave us a mixed impression of its functionality and efficiency. The installation was straightforward and user-friendly, enabling smooth uploads from both the gallery and cloud storage. The clarity of the videos remained impressive after conversion. With a slow processing speed for regular HD videos, we could only imagine how long it would take for lengthy 4K video clips. We appreciated the instant sharing option, which lets users post videos directly to social media. Overall, this app proves reliable for routine video conversions on iOS.

Benefits (Pros)

• Clean and intuitive interface with no ads
• Offers effective video conversion with minimal quality loss
• Supports multiple formats of video, audio, and images for conversion
• Offers cloud and local file import options
• Compatible with the latest iOS versions and social media platforms 

Drawbacks (Cons)

• Works exclusively on iPhone and iPad only
• Slow conversion speed, even for a short video file size
• Uses up a massive amount of data
• The free version has limited conversion length and features
• App crashes often, stops working mid-process, and returns to the main screen
• Limited in-depth editing tools compared to desktop software

8. Video Converter, Compressor - Best for Compacting Videos Without Sacrificing Detail

User Ratings: 4.7/5

Supported Platforms: Android devices and Apple iPad users

Video Converter, Compressor is one of the fastest video format converter app for Android devices and iPads that support almost all video formats. True to its name, it supports converting, compressing, changing the resolution, Frame rate (FPS), and bitrates of a video file. It can also convert video files to audio formats such as MP3, AAC, AC3, OGG, M4A, and WAV. In addition, you can trim/cut both audio and video as well as merge your audio and video files. Using the X264 codec, it compresses your videos while keeping them nearly original. 

Evaluation of the Tool’s Performance

The performance of Video Converter, Compressor is adequate and moderate. With a decent upload and conversion speed, this video file format converter appears promising for converting short video clips. However, unlike previous apps and software, it loads ads while processing videos. While you may increase the output resolution, it does not affect the quality — only the file size increases.  

Our Hands-on Experience

Video Converter, Compressor work satisfactorily to convert short video clips on the go for Android and iPad users. Unless you upgrade to the premium version, you may not enjoy working with this app. The free trial has limited features with annoying ads that may hamper your overall experience. The final output looked good, free from any watermarks. However, the speed may slow down while working with lengthy video clips. Overall, this app is best suited for casual content creators seeking conversion abilities from their Android or iPad devices. 

Benefits (Pros)

• Supports several file formats and codec conversion
• Compress videos in high quality
• Integrates trimming, merging, and rotating/flipping tools
• Provides flexibility to set resolution, frame rate, bitrate, codec, audio, and subtitle preferences
• Local file import, WiFi/LAN file access, and cloud import are supported

Drawbacks (Cons)

• Limited free trial, where monthly and yearly subscriptions automatically renew after the specific free trial period ends
• The free version has ads, limited formats, and does not support batch file conversion
• Large/4K video conversions may be slower or may require higher device capacity
• Requires upgrading to the premium version to unlock advanced features
• While many formats are supported, certain exotic file types might still cause stability or compatibility issues

How to Choose the Best Video Format Converter for Your Needs

The best video format converter is subjective to every user, depending on their needs and requirements. We have already tested and compared the top 8 suggestions for different devices and platforms. If your goal is an informed selection, here are the critical parameters we recommend.

Let us guide you through various parameters, including speed and quality, features, price, and more. We make it easy to see which tool fits your needs by showing how each performs in its category.

• Supported Formats and Codecs

Pick a converter with broad format support to guarantee compatibility with all your devices and editing tools. Look for tools that support modern codecs, such as H.264, H.265, and VP9, enabling you to future-proof your files and maintain high-quality playback across various systems.

• Conversion Speed and Performance

A top converter should be fast without sacrificing quality. GPU and AI enhancements can greatly speed up large video conversions. If you handle multiple files at once, speed matters—choose software optimized for your hardware that can multitask smoothly without lag or overheating.

• Output Quality and Compression Options

To keep your videos looking their best, pick converters that retain the original resolution, bitrate, and color fidelity. The best tools enable you to control parameters such as frame rate, codec, and bitrate, minimizing quality loss while reducing file size—perfect for streaming, sharing, or professional editing workflows.

• Ease of Use and Interface Design

If you want a smooth workflow, pick converters with intuitive controls, clear presets, and drag-and-drop functionality. Professionals may prefer advanced settings and batch processing. The right converter makes video conversion fast and painless, from single clips to large batches.

• Editing and Customization Features

Certain converters provide handy editing functions, so we can tweak videos without relying on additional programs. By including functions like watermarking, filters, and audio syncing, some converters double as lightweight editing tools for content creators.

• Platform Compatibility and Accessibility

The converter should operate flawlessly on the devices you use, from PCs and Macs to smartphones and tablets. Online converters are great for fast, simple jobs, though they often have file size limits and potential privacy concerns. Desktop software handles larger files and runs without an internet connection. Choose based on your workflow to determine whether portability, stability, or heavy-duty performance matters most.

• Security and Privacy

When converting files online, verify that the service provides HTTPS security, doesn’t keep your data, and enables safe deletion after the task is complete. Ensuring the safety of sensitive or copyrighted videos requires reliable converters that protect content and prevent malware.

• Pricing and Value for Money

Evaluate free versus paid converters by looking at their available features. Free versions are basic, whereas paid converters enhance speed, quality, and functionality. Compare subscription and one-time pricing to find a tool that suits both your budget and long-term needs.

Conclusion

Choosing the right video format converter depends on your needs—speed, quality, and platform compatibility. The tools we tested in 2025 deliver powerful performance for creators, professionals, and casual users alike. Whether you need an online, desktop, or mobile video file format converter, each option offers reliable results for converting, compressing, and sharing videos effortlessly across devices and formats, ensuring smooth playback and professional-quality output. We hope our hands-on experience and performance metrics enable you to choose the best one.

FAQs about Video Format Converter

Can I convert videos without losing quality?

Yes. Advanced video format converter software, such as UniFab Video Converter or FFmpeg, lets you convert videos without compromising quality. Users can achieve lossless conversions while customizing codecs, bitrates, and resolutions using these advanced tools. Proper output settings ensure your video maintains its original detail, color accuracy, and clarity no matter the format or device.

Are online video file format converters safe? 

Yes. Although many online video file converters are secure, prioritizing trustworthy platforms is essential for protection. Look for converters with built-in SSL security and automatic file deletion to protect your privacy. Security standards vary between free video converters, so avoid processing confidential or copyrighted content online.

Which is the video format converter in 2025?

Recognized in 2025, UniFab Video Converter remains a favorite among Windows and Mac users for seamless video format conversion. It combines support for 1,000+ formats, lightning-fast GPU acceleration, and lossless conversion for seamless results. With effortless one-click conversion, built-in editing features, and versatile customization, it suits both beginners and expert users.