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Since January 29, 2024, Amazon has changed how premium picture and audio formats work on Prime Video:
Even with the growth of digital creators, HDR content is still scarce. Recently, Amazon Prime Video started running non-skippable ads for all its subscribers in January 2024.
The decision shocked the Prime users when they witnessed an unwelcome change: the removal of Dolby Vision and Dolby Atmos from the ad-supported tier. Now, unless they pay an additional monthly fee for a new ad-free tier, they won't be able to watch their cherished shows with an immersive viewing experience.
Yes, but Amazon Prime Video supports HDR and Dolby Vision with conditions.
Prime Video typically labels these formats as HDR, HDR10+, or Ultra HD HDR.
Despite having the support of smart TVs like LG, Sony, or Samsung, if you are pissed with viewing Amazon Prime Video HDR with Dolby Digital 5.1, you have landed at the right place. Let us find out the ways to watch and enjoy Dolby Vision and HDR Amazon Prime Video.
Dolby Vision upscales your visual experience and enhances how you see and consume your daily dose of entertainment. This way, it appears you are viewing a story beyond a collection of pixels, like seeing the scene happen through a transparent window right before your eyes.
The video titles that supported Dolby Vision are still available in HDR 10+ (a license-free alternative to Dolby Vision) with dynamic metadata for better picture quality. On the contrary, the ad-supported tier may not support a seamless audio experience as the smooth sound wave of Dolby Atmos audio is now downgraded to 5.1 channel audio.
While nobody knows the exact reason behind this deliberate change, many people assume that Dolby's licensing fee may have been a significant reason for this action. As most of the titles are only available in UHD, HDR 10, and HDR 10+, here are a few that you can still watch and enjoy in Dolby formats.
| Prime Video Titles | Dolby Vision | Dolby Atmos |
| Bosch | Yes (Season 2) | No |
| Carnival Row | No | Yes |
| Suspiria | Yes | Yes |
| Tom Clancy’s Jack Ryan | Yes (Season 1) | Yes |
Follow this checklist to ensure HDR streaming works properly:
Look for labels such as:
Your device must support:
Examples:
Outdated apps often fail to trigger HDR modes.
| Format | Minimum Speed |
| HDR10 / HDR10+ | 15 Mbps |
| 4K HDR or Dolby Vision | 25 Mbps |
Prime Video may not show “Dolby Vision” in-app.
Your TV’s pop-up banner is the most reliable confirmation.
Many users cannot access HDR formats due to:
UniFab provides a solution, UniFab helps:
Converts video to HDR10-quality using AI
Enhances brightness, contrast, and dynamic range
Improves SDR videos to near-HDR quality
Works on any device — including PC
Ideal when Prime Video limits HDR playback
As you already know, Amazon Prime Video has been running non-skippable ads for all its subscribers lately. It has removed Dolby Vision HDR and Dolby Atmos from the ad-supported tier. Already, the digital industry was facing a scarcity of HDR content and an abundance of SDR content, and with this action, Amazon Prime has only contributed to the same.
If you can no longer watch HDR content because of the Amazon Basic Plan changes, we have a smart solution for you: UniFab HDR Upconverter AI. The software supports the conversion of SDR content to HDR. It can upgrade your standard videos to HDR, allowing you to save the upgraded files locally. This feature is handy for users seeking a richer viewing experience, as it expands the range of videos that can be enjoyed in HDR quality.
With UniFab, you get a significant advantage over streaming platforms that do not support downloading HDR videos, enhancing the overall control over your viewing experience. It uses an AI algorithm to enhance and upscale your SDR videos to Dolby Vision and HDR10. When compared, Dolby Vision outperforms HDR standards and delivers unparalleled video quality.
UniFab can upscale videos to superior Dolby Vision quality and generate dynamic metadata. It can also fine-tune the set parameters, such as brightness, contrast, and color saturation, for each frame to reveal more details. With rich colors, brighter highlights, and deeper blacks, diving into an immersive video-viewing experience becomes easier.
This video explains how to enable HDR on Amazon Prime Video:
Prime Features of UniFab HDR Upconverter AI
UniFab HDR Upconverter AI is the finest HDR video enhancer to upscale any video to HDR10 and Dolby Vision and maximize your video’s quality. Furthermore, it can also help you with these features:
Download Amazon Prime Video HDR PC Using UniFab HDR Upconverter AI
Although Amazon Prime Video has dropped Dolby Vision from the ad-supported tier, you can still enjoy Dolby Vision and Amazon Prime Video HDR PC with UniFab HDR Upconverter AI. Here's how.
Step 1: Install and open UniFab HDR Upconverter AI
UniFab HDR Upconverter AI
Convert SDR videos to HDR10/Dolby Vision
Supports both DCI-P3 and Rec.2020 color spaces
Support options for 4K UHD and QHD models
30-day free trial for full features without watermark
UniFab HDR Upconverter AI
Grab the UniFab HDR Upconverter AI program from the official site and download it on your Windows computer. Once launched, choose the HDR Upconverter module, and then add your video from the left pane to proceed with upscaling.
Step 2: Modify the video settings
Tailor the video output settings to meet your needs. Set the Quality to High and adjust the audio/video parameters. Click OK.
Tips: If you're unsure how to configure the best parameters for your video, we recommend you make them as default.
Step 3: Upscale your SDR video to HDR or Dolby Vision
Tap the Start tab to upscale your video and enjoy it at any time. UniFab HDR Upconverter AI will complete the task rapidly with GPU acceleration.
Dolby Vision has always had an edge over HDR 10 for its visual details. It has always helped users keep hold of the plot of a spine-chilling movie, web series, or TV show despite viewing an overbright or extremely dark (shot in low-light) scene. It has worked beyond technological boundaries to help users engage in an immersive and stunning viewing experience.
However, Amazon Prime Video Dolby Vision HDR is now no longer available in the ad-supported tier. However, the availability of Amazon Prime Video HDR alone should not dishearten you. Instead, you can watch Dolby Vision and HDR Amazon Prime Video with UniFab HDR Upconverter AI. This program helps you convert and upscale SDR videos to HDR and Dolby Vision using GPU-accelerated technology for a better viewing experience. Besides, for a more comprehensive video enhancement solution, we recommend you to use UniFab All-In-One.
Yes. You can easily find web series, movies, and TV shows on Prime Video. Either go to the platform’s 4K Ultra HD web page or search for the rows labeled 4K Ultra HD or 4K HDR on your 4K enabled device. Visit the Movies and TV category 4K Ultra HD store to find your 4K Ultra HD Blu-rays or DVDs.
Prime Video offers an HDR playback option for some chosen video titles and a handful of Prime Video devices such as LG OLED and Super UHD TVs, Samsung SUHD TVs, Sony Triluminos 4K TVs, and Samsung Galaxy Note 7 Android smartphones. An HDR label distinguishes these videos. You can also find the HDR viewing options in the video details. Click Watch Nowbeside the HDR option to start playback. If you are also interested in hdr video download or how to upload hdr video to youtube, just head to our guide.
As a subscriber to Amazon Prime, you can stream Prime content like TV shows, web series, documentaries, movies, and original shows in 4K quality. Nearly all the Amazon Prime Video titles and original shows support HDR features for a better range of colors and contrast. So, if you have a 4K device, you can easily stream the original Prime video titles in 2160p resolution.
Use Windows 10/11, a 4K HDR monitor, and Microsoft Edge or the Prime Video app. Pick “HDR” labeled titles.
Most new smart TVs, Fire TV Stick 4K, iPhone 12+, and PCs with 4K HDR monitors all support Amazon Prime Video HDR and Dolby Vision for ad-free users.
Check your plan (must be ad-free), your device, and the show. Also, use correct cables and latest app/software.
Common reasons: