HitPaw Video Enhancer Review 2025: Features, Pros & Cons, and Best Alternative

Experience how HitPaw Video Enhancer's AI-powered features improve your videos by reducing noise, enhancing colors, and upscaling resolution. This 2025 HitPaw review dives deep into its performance, highlighting both strengths and weaknesses. Additionally, we compare HitPaw Video Enhancer AI with UniFab Video Enhancer AI, showcasing which tool delivers superior results for clear, high-quality videos.
hitpaw-face-model-fast

Struggling with blurry or low-resolution videos that fail to capture your best moments? HitPaw Video Enhancer promises to transform your footage into sharp, vibrant 4K videos using advanced AI-powered tools like noise reduction, color enhancement, and upscaling. 

But how well does it perform in real-world scenarios? In this comprehensive 2025 HitPaw review, we explore HitPaw’s features, performance, and limitations. Plus, we offer honest comparisons with top alternative to help you decide if HitPaw is the right video enhancement tool for you.

Overview of HitPaw Video Enhancer

HitPaw Video Enhancer (Rebanded as HitPaw VikPea) is an AI video enhancer that leverages advanced artificial intelligence to significantly improve your video quality. 

System Requirements of HitPaw Video Enhancer AI

SpecificationWindowsmacOS
Supported OSWindows 11/10 64-bitmacOS 10.15 or later
Processor (CPU)Intel i3 or AMD Ryzen 3 or aboveIntel i3 or Apple M1 or above
Disk Space2GB or more free space2GB or more free space
Memory (RAM)8GB or more8GB or more
Graphics Card (GPU)NVIDIA GTX 950 / AMD RX 560 or aboveAMD RX 560 / Apple M1 or above
OpenGL3.3 or above3.3 or above
DirectXVersion 12N/A
Display Resolution1366×768 or higher1366×768 or higher

Models & Features of HitPaw AI Video Enhancer

HitPaw Video Enhancer provides multiple specialized models designed to address various video enhancement needs. Below is a table to help you clearly understand their features and functions.

CategoryModelDescription
Video EnhancerGeneral Denoise ModelRemoves noise to improve video clarity and quality.
Detail Recovery ModelRestores texture and details in blurry low/medium resolution videos.
Face ModelEnhances portrait videos with sharpening, softening, and fast modes for facial features.
Video Quality Repair ModelEliminates artifacts and noise caused by compression, improving overall video quality.
Animation ModelUpgrades old or blurry anime/cartoon videos to high definition.
AI ColorColorize ModelRestores natural colors to black-and-white or greyscale footage.
SDR to HDRUpgrades SDR videos to HDR with brighter colors and richer details.
Color Enhancement ModelBoosts color vibrancy for a more visually striking effect.
Low-light Enhancement ModelEnhances brightness and contrast, making dark videos clearer and brighter.
Video RepairVideo RepairFixes issues like flickering, unplayable videos, screen loss, lag, and restores video sound.
AI ToolboxRetouchRemoves selected watermarks from videos.
BG RmoverAllows exported videos to retain a transparent or blurred background.
Frame Rate Enhancement ModelEnhances the frame rate by 2x or 4x for smoother motion.
Stabilize ModelCorrects shaky footage for more stable videos.

Performance & Speed Review of Hitpaw Video Enhancer

In this section, we evaluate the real-world performance and processing speed of HitPaw Video Enhancer AI across various enhancement models. Our tests aim to provide you with an objective view of how efficiently the software handles different video enhancement tasks.

Test Environment

  • GPU: NVIDIA GeForce RTX 4070
  • CPU: AMD Ryzen 7 5700G with Radeon Graphics

The following results reflect actual processing times and quality improvements observed during our testing on this hardware setup.

Performance of HitPaw AI Video Enhancer

Face Model

HitPaw’s Face Model features two modes—Sharpen and Soften—each with distinct advantages.

As seen in the comparison images, the Sharpen mode enhances texture clarity and facial details by increasing contrast, producing strong results in specific cases, though it may sometimes overemphasize textures and reduce naturalness. The Soften mode offers a smoother, airbrushed look with less texture and lower contrast. 

hitpaw face model review - soften vs sharpen

In version 4.1.0, HitPaw introduced a fully upgraded Soften model. This improved version strikes a better balance between the original Soften and Sharpen modes, delivering clearer, more natural-looking results with enhanced realism.

Animation Model

hitpaw animation model enhancement effect

Pros

  • Sharper Details: Enhances character and object sharpness.

  • Vivid Colors: Makes colors more vivid and saturated.

  • Denoise: Reduces noise and grain for smoother visuals.

Cons

  • Over-Saturation: Excessive color vibrancy may alter the original look.

  • Loss of Gradients: Sharpening can reduce subtle gradients and shadows.

  • Potential Artifacts: Minor artifacts may appear, especially in complex areas.

Colorize Model

hitpaw colorize model enhancement effect

Pros

  • Effective Colorization: Adds vibrant color to black-and-white videos.

Cons

  • Blurry Details: Character details may remain blurry, reducing HD quality.

  • Challenges with Complex Scenes: Leads to inconsistent or distorted color processing in certain areas.

Low-light Enhancement Model:

In version 4.1.0, HitPaw also updated its Low-light Enhancement Model. While the visual results remain similar to version 4.0.0, the processing speed has improved significantly.

hitpaw low light enhancement effect

Pros

  • Increased Visibility: Brightens dark areas, improving scene clarity.

Cons

  • Overexposure Risk: May cause loss of detail in bright areas.

  • Increased Noise: Enhances graininess, especially in dark regions.

SDR to HDR

As the Dynamic Range (DR) value increases, HitPaw’s output becomes noticeably brighter. While this may enhance overall visibility, it also pushes the brightness and color saturation beyond natural HDR levels. In higher DR settings, the video tends to resemble SDR rather than HDR, which may reduce the realism and quality of the visual experience.

native hdr vs hitpaw hdr

Processing Speed

Source Video

--

Performance Results

--

Duration

9 min 57 s

HitPaw - DR2 (V4.1.0)

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Resolution

1920×1080

Conversion Time

2h 37min 10s

Frame Rate

23.976 fps

Processing Speed

1.52 fps

----

HitPaw - DR5 (V4.1.0)

--
----

Conversion Time

~3h

----

Processing Speed

1.33 fps

Pros

  • Higher dynamic range (DR) values enhance overall screen brightness.

Cons

  • Compared to native HDR, the image may appear excessively bright.

  • The result resembles Standard Dynamic Range (SDR) more than true HDR.

Processing Speed of HitPaw Video Enhancer AI

Test Environment

  • GPU: NVIDIA GeForce RTX 4070
  • CPU: AMD Ryzen 7 5700G with Radeon Graphics
HitPaw Video EnhancerProcessing Time
Face Model5 times the length of the original video
Animation Model5 times (720p to 4k)
Colorize Model1 times
Color Enhancement Model2 times
Low-Light Enhancement Model

2 times (720p)

3 times (1080p)

10 times (4k)

(The processing time varies depending on the resolution of the original video)

SDR to HDR18 times (DR5)

HitPaw Video Enhancer AI can be time-consuming, especially when upscaling videos to high resolutions, as the process may take longer depending on the video size and complexity.

Is HitPaw Video Enhancer Free

HitPaw Video Enhancer is a paid software but offers a free trial version with limited features. During the HitPaw free trial, users can preview parts of their videos enhanced by the software but cannot export the full enhanced video until they upgrade to a paid license. This trial allows users to experience basic features and gauge the tool's potential before committing financially.

Please note each HitPaw Video Enhancer license is valid for use on one PC only.

HitPaw Video Enhancer Free Trial Features

  • Preview video enhancements during the free trial period.
  • Limited access to AI-powered features; major tools like full AI denoising and upscaling require a paid upgrade.
  • No video export capabilities in the free trial version.

HitPaw Video Enhancer Pricing

Below is a summary of the available plans:

Version

Platform

1 Month Price

1 Year Price

Perpetual Price

Standard

Windows

$42.99

$99.99

$349.99

Standard

Mac

$69.99

$109.99

$349.99

Pro

Windows

$52.99

$119.99

$399.99

HitPaw Video Enhancer Paid Features

The Standard and Pro versions provide essential tools such as denoise, detail recovery, face enhancement, video repair, and color adjustments. Only the Pro version offers advanced capabilities like SDR to HDR conversion, background removal, retouching, stabilization, and frame interpolation.

How to Use HitPaw AI Video Enhancer

Step1

Launch and Upload

After opening the software, you can click the Choose File or just drag & drop the original video to it.

hitpaw vikpea interface
Step 2

Select An AI Model

Choose an AI model suited to your video type.

Step 3

Preview & Export

Once the video is uploaded, click the Preview button to process the video. Then, click the Export button to save the enhanced video.

Pros & Cons of HitPaw Video Enhancer

HitPaw Video Enhancer is an excellent tool for enhancing videos, but it does have some weaknesses in certain aspects. You should carefully consider these before making a purchase.

Pros of HitPaw Video Enhancer

  • Multiple AI models covering diverse video issues.

  • Supports batch processing for multiple videos.

  • Wide export format options.

Cons of HitPaw Video Enhancer

  • Features may overwhelm beginners.

  • Long processing times, especially for high-res upscaling.

  • Some AI models yield inconsistent results.

  • Limited manual output settings.

  • Relatively expensive for casual users.

  • No auto-save feature, risking data loss on crashes.

  • Free trial restricts previews and disables exports.

HitPaw Review: How It Measures Up Against UniFab Video Enhancer

We've thoroughly analyzed HitPaw Video Enhancer's features and performance, highlighting its strengths and weaknesses. Now, it's time to see how HitPaw stacks up against other leading video enhancers. Does any software address HitPaw’s limitations? Is there a better alternative for users seeking superior quality and efficiency? In this comparison, we will review and compare HitPaw with UniFab to help you understand their strengths and weaknesses, enabling you to choose the best tool for your needs.

UniFab All-In-One

  • Easy to use, meets all your video and audio needs.
  • 30-day free trial with full features - No watermark!
Free Download

Key Features of UniFab All-In-One

Video & Audio Enhancement

Video Upscaler AI: Boosts resolution to 720P, 1080P, 4K, 8K, and up to 16K with enhanced clarity, improving quality for all video types, including low-res TV shows, black-and-white films, homemade videos, and animations.

UniFab Animation Model performance

 Face Enhancer AI: Sharpens and restores facial details in videos using advanced AI enhancement.

unifab face enhancer effect

 HDR Upconverter AI: Upgrades SDR to HDR10/Dolby Vision, improving brightness, color range, and overall quality. (Supports both DCI-P3 and Rec.2020 color spaces.)

sdr to hdr effect

 Denoise AI: Removes video noise from low-light conditions, high ISO settings, and compression artifacts for clean playback.

unifab ai denoise video

 Colorizer AI: Automatically adds realistic colors throughout your black and white video with precision. It offers 4 color styles.

black and white movie
unifab colorize old movie effect

 Deinterlace AI: Converts interlaced video to smooth progressive scan.

 Smoother AI: Increases frame rate up to 120 fps for fluid motion.

 Stabilizer AI: Automatically steadies shaky footage.

 Audio Upmix AI: Upgrades audio to immersive DTS 7.1 or EAC3 5.1 surround sound.

Other Useful Tools
 Video Converter: Supports 1000+ formats for broad device compatibility.
 Subtitle Generator AI: Creates accurate subtitles in 30+ languages.
 TV Show Converter: Auto-convert, generate metadata & .nfo files for easy media server recognition

Free AI Tools Included:

 Vocal Remover AI: Easily remove vocals for karaoke or remixes.
 Video Background Remover AI: Precise background removal with detailed AI matting.

HitPaw Video Enhancer AI vs. UniFab Video Enhancer AI

Basic Information Comparison

Here are some comparisons between HitPaw and UniFab in terms of processing effects, speed, pricing, and other aspects.

ComparisonUniFab All-In-OneHitPaw Video Enhancer
Supported OSWindows 11/10 64-bit / MacWindows 11/10 64-bit / macOS 10.15 or later
Lifetime Pricing

$299.99

  • License for 5 computers
  • 30$ Amazon Gift Card

$349.99

  • License for 1 computers
Free Trail Support30-day free trial of all features, without watermark.With the free trial, only part of the video can be previewed, and free exports are not available.
Main Features
  • Video Upscaler AI
  • HDR Upconverter AI
  • Colorizer AI
  • Subtitle Generator AI
  • Deinterlace AI
  • Smoother AI
  • Denoise AI
  • Face Enhancer AI
  • Stabilizer AI
  • Audio Upmix AI
  • Video Converter
  • TV Show Converter
  • General Denoise Model
  • Detail Recovery Model
  • Face Model
  • Video Quality Repair Model
  • Animation Model
  • Colorize Model
  • Color Enhancement Model
  • Low-light Enhancement Model
  • Video Repair
Free AI Tools
  • Vocal Remover AI
  • Video Background Remover AI
-
Additional Features
  • Video Editing

(Trim; Crop; Audio: volume; remove background noise)

  • Video Compressor
-
Custom ConfigurationResolution; Format; Color Space; Codec; Frame Rate; Encoding Method; Bits/Pixel; Codec; Channel; Sample Rate; Bit Rate; Output Visual ModeResolution; Bitrate; Format
Processing ResultsUniFab precisely restores details, preserving the original quality and maintaining the image’s authenticity and clarity.HitPaw's excessive optimization results in significant detail loss, noticeable blurring, and some areas that may appear cartoonish or unnatural.

Performance Comparison

Through our extensive testing, we observed clear differences in enhancement quality between UniFab Video Enhancer and HitPaw Video Enhancer across various video types. UniFab consistently delivers superior video clarity, more effective detail restoration, and greater overall visual impact. While HitPaw offers some enhancement, it tends to fall short in preserving fine details and sharpness.

Below are the specific comparison images and detailed analysis based on our tests:

 Colorize Black and White Video

hitpaw colorize video performance
unifab colorize video app performance

HitPaw's processed videos exhibit noticeable color flickering, with overall uneven color grading—especially during object movement where color shifts become more pronounced. This results in poor color stability, negatively affecting the viewing experience. Additionally, there are visible color inconsistencies between different shots. 

In contrast, UniFab excels at converting black and white video to color with rich, natural color details, resulting in superior color consistency and enhanced visual appeal.

 SDR to HDR Conversion

hitpaw hdr vs unifab hdr effect

For Hitpaw, increasing the DR value enhances brightness, but compared to native HDR, it can result in excessive brightness and more vivid color saturation. At higher DR values, the style becomes closer to SDR than HDR, which may impact visual quality.

UniFab, on the other hand, closely matches native HDR in color reproduction, maintaining more accurate and true-to-life colors.

Source Video

  • Duration: 9 min 57 s
  • Resolution: 1920×1080
  • Frame Rate: 23.976 fps
ParameterHitPaw – DR5 (v4.1.0)UniFab – HDR (v3.0.0.2)
Conversion Time~3 hours9 min 45 s
Processing Speed1.33 fps24.49 fps

📝 UniFab completed HDR conversion significantly faster than HitPaw, with over 18x higher processing speed on the same test machine.

For their detailed information about performance, processing speed, and more, check out: HDR Reviews.

 Film and television video

unifab 4k upscaling for film video

UniFab Video Enhancer AI Performance

  • Image Clarity: UniFab successfully upscales the video from 720P to 4K, resulting in clearer details, vibrant colors, and a sharper, more vivid image.
  • Detail Restoration: It effectively restores details in clothing textures, facial expressions, and background elements, even in fast-moving scenes, maintaining high clarity.
  • Visual Effect: The enhanced image resembles true 4K with distinct outlines and no noticeable artifacts.
hitpaw 4k upscaling for film video

HitPaw Video Enhancer AI Performance

  • Image Clarity: Compared to UniFab, HitPaw's 4K enhancement improves clarity but lacks detail, with slightly blurry edges and less preserved detail.
  • Detail Restoration: Detail restoration is weaker, with some distortion and less sharpness compared to UniFab.
  • Visual Effect: The enhanced image still appears somewhat "flat," lacking the desired depth and intricacy.

 Animal Video

unifab 4k upscaling for animal video

UniFab Video Upscaler AI: Shows notable detail enhancement, especially in fine textures and edges, resulting in a clearer image with richer color saturation and contrast.

hitpaw 4k upscaling for animal video

HitPaw Video Enhancer: Improves clarity, but details remain slightly blurred, with less accurate color reproduction and weaker contrast enhancement compared to UniFab.

 Nightscape video

unifab sdr to hdr10 conversion effect

UniFab HDR Upconverter AI: The HDR processing significantly enhances the brightness and contrast of the image, creating a light and shadow contrast that makes the image more three-dimensional. The details, especially in the highlights and shadow areas, are more pronounced.

hitpaw color enhancement model processing effect

HitPaw Color Enhancement Model: It improves image contrast, but brightness enhancement is not as significant as UniFab. The overall image appears more realistic but lacks impact, and the detail rendering is somewhat less impressive, making it suitable for applications that require a natural effect.

How to Improve Video Quality with UniFab AI

30-day Free Trial

Full feature access, without watermark!

Step 1

Launch UniFab program on your system (Windows/ Mac), go to "All Features" to select your preferred module. Then, upload the video to initiate the video-enhancing process. 

unifab ai interface
Step 2

Next, set the output profile perimeters with resolution, formats, codec, etc, to get a personalized video. At the end, select the “Start” option to complete the video-enhancing process of your video. 

upscale video to 4k - step2

Conclusion

After reading this HitPaw Video Enhancer review, you’ll have a clearer understanding of its capabilities. HitPaw is a capable tool for improving video quality, but its long processing times and inconsistent results can be frustrating. Compared to alternatives like UniFab, HitPaw offers less value for money. UniFab's AI Video Enhancer, with its user-friendly interface, wider feature set, and superior enhancement quality, is ideal for both beginners and advanced users.

FAQs about HitPaw Video Enhancer

Is HitPaw a good video enhancer?

Yes, Hitpaw does an excellent job of enhancing and offering a range of features to elevate your videos. However, for users seeking more advanced processing effects, faster speeds, and multiple features, UniFab is the most cost-effective alternative. UniFab All-In-One offers more comprehensive customization options, enhancing videos up to 16K, and converting SDR to HDR10/Dolby Vision, bringing even more details and clarity to your videos.

Does HitPaw upscale video to 8K?

Yes, HitPaw does support 8K video upscaling. For a comprehensive comparison of 8K upscaling tools, including HitPaw and other top options like UniFab, check out our 8K Video Enhancer article for more details.

Is HitPaw Video Enhancer Safe?

Absolutely, HitPaw Video Enhancer is entirely free of viruses, malware, or spyware that could jeopardize your computer or compromise your information. Moreover, it does not collect or share any personal data or details from your videos.

Should I Download HitPaw Video Enhancer Crack Version?

No, downloading a cracked version of HitPaw Video Enhancer is both illegal and risky. These versions often contain malware that can threaten your system and personal data. For security, it's best to download the official version from the HitPaw website.

As an avid enthusiast of software testing, AI, and tech, I bring a fervent zeal for precision and innovation to my editorials. With a love for ping pong and badminton, and a passion for exploring new horizons through travel, I live by the maxim "Done is good." My articles aim to serve as your trusty compass in the fast-evolving tech landscape.